About Us
We were raised to say sorry. But we’re not sorry for being from here.
Canadian Pride
Canuuk was born out of a deep love for the outdoors, endurance, and the quiet kind of Canadian pride that doesn’t need a podium to be powerful. We make minimalist headwear and gear that’s built for movement - designed to go from pavement to trail, training run to campfire, without changing who you are to fit in.
In a time when global identity feels louder and more divided than ever, we believe in something calmer, sturdier, and more northern.
Canadian strength isn’t aggressive. It’s consistent.
It shows up early. It stays out late. It puts in the reps and shuts up about it. That’s what we’re here to represent. Canuuk is for the ones who run before sunrise, who split wood in the cold, who throw their hat on and get to work. We’re not trying to start a movement - we’re just making gear for the ones already moving.
Our Team
Jim
Founder
Meet our founder - the guy behind the grit, Jim.
From long runs to late nights, Jim’s the reason Canuuk exists. The vision, the drive, and the one making sure every detail fits just right. Canuuk is his brainchild - built with pride, worn with purpose.
Jim spends every spare moment working on this company because he believes in it, heart and soul. Strong, dependable, and the kind of guy you want in your corner (or digging a puck out of the corner).
But beyond the work, Jim is a true believer in building something that matters - something real and meaningful. It’s not just about the products; it’s about creating a community of people who wear Canuuk with pride.
Georgia
Director, Customer Experience and Brand
Meet our Director of Customer Experience, Georgia
She is a toddler wrangler, co-builder, content creator, snack maker, and emotional support human behind this wild ride.
At Canuuk, her mission is simple: to ensure every person who finds us feels seen, heard, and proud to wear Canuuk. It’s not just “customer service”; it’s about building real connections.
If you’ve ever reached out, Georgia has replied. And if you haven’t yet - she can’t wait to meet you.
